"That the ads you're served are increasingly a reflection of your personal history, and not of the demographic history of the Web site where they appear, leads to a caution and a question.
"The caution is this: If you're at a dinner party, and there's a lull in the conversation, you should never, ever pipe up with a complaint of this form: 'Such and such is a really trashy Web site -- all its ads are for weird sex toys and Mussolini memorabilia!รข'"
-- Robert Wright, 2010-10-19
[In other news, for my fellow citizens and anybody else forced to read about our politics, welcome to the start of the 2012 campaign season!]
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