The influence of social media was initially underestimated, but within a short amount of time social media began changing the landscape of marketing. The importance of social media integration in many aspects of business is undeniable. Marketers now integrate Facebook application development into their marketing strategies. The prominence of Facebook app development has grown in leaps and bounds in the past decade.

There are various reasons why app development improves marketing reach and some of these are further explained below.

Better customer engagement

Many things become lost in translation. There is no unique method to engage actively with customers. Even if there is, it is seldom a natural engagement. However, social media enables natural communication and engagement with customers. Application development helps marketers create a strong rapport with existing, prospective, and pipeline customers. Application development beats traditional marketing methodologies in this regard.

Scope for creative participation

Customers love it when they are presented with something new and interesting. Novelty is the name of the game. Marketers can use the flexibility and creativity that Facebook offers to create interesting marketing campaigns. Given that this marketing methodology is still niche, it pays to partner with the best Facebook app development company to develop brilliant marketing campaigns. ConvoSpark is one such established company that provides end-to-end solutions and consulting in the sphere of social media integration.

Monitoring and tracking potential leads

When prospects are directed to a Facebook landing page, marketers are able to track these leads. They can devise various interfaces to interact with prospective customers and derive information. This is not possible even on a website. A prospect would at the maximum leave their name, phone number, email address, and feedback, if any.

Anytime anywhere client participation

The Internet has made it possible for social media app development efforts to be transported across networks and into people’s homes. Your company can elicit customer engagement and participation from any part of the globe. This can be what differentiates your business from the rest.

The power of Facebook and other such social media platforms has not been harnessed to their true potential. More areas of exploration remain. While this happens, marketers should not miss out on an opportunity to power their business by way of Facebook apps. Visit www.convospark.com to get started today. This reputable and experienced app development company can create an app that perfectly complements your existing marketing strategies.

Any type of marketing is beneficial to a company, so it often does not matter which method is chosen as long as it is effective and positively impacts the company’s bottom line. One of the best marketing strategies available today involves app development on the social media giant, Facebook. Social media in its current state is a stable way to market brands and it is turning out to be the most valuable way to market brands. Without social media, a company’s brand could be annihilated by the competition. A brand could easily get lost in the crowd. Thanks to social media, companies now have the control to retain, maintain, promote, and increase their brand’s visibility, equity, and image.

Facebook Gets a Brand Seen

A Facebook app development company such as ConvoSpark can completely transform the bottom line of a business. Simple and integrated application development can bring more visibility to a brand than any other marketing channel. For instance, a customized Facebook landing page can help a brand gain fans. The number of fans a page collects indicates the number of people who have viewed the page and have actually liked it. A company may be relatively sure that a percentage of these fans will actually inquire about their products or services. Additionally, a good number of fans may even share a company’s page further enhancing a brand’s visibility on this social media venue.

Conduct Marketing Cost-Effectively

ConvoSpark’s Facebook application development solutions offer cost effective development to market a brand without breaking a company’s budget. Since this Facebook app development company is experienced, their application development efforts are process-oriented and well established.

Currently, there is an increasing demand for companies to build cost-effective quizzes, games, interactive applications, custom landing pages, e-commerce apps, and so much more for a truly enriching social media experience. A company can apply an integrated marketing effort and yield results that are exponential in nature. This is something that a company cannot expect from traditional marketing efforts when the cost of marketing to the ROI of marketing is compared.

Keep Up With the Competition

Sometimes, a marketing strategy may fail because of lack of competitive intelligence. However, this is not the case of application development for online integrated marketing programs. A Facebook app development company such as ConvoSpark helps companies understand what succeeds and what may not.

A company will do well to partner with an app company that understands the methods and ways of a popular social media platform – which ConvoSpark does very well. Facebook marketing is competitive, but rewarding. Visit www.convospark.com to ensure the company’s marketing success in more ways than one.

Integrated Facebook marketing is a new way to gain fans and effectively build brands. Facebook page posts were a traditional method of Facebook marketing and there are now applications that can accomplish the same. These interactive marketing methods have instilled need for facebook application development in the competitive online marketplace.

Some integrated marketing campaigns combine app development, the creation of pages, and Facebook advertisements. These efforts are designed to engage users into making some sort of conversion on the company’s page or website. It could be as basic as “liking” a marketing page or sharing the page with friends. A simple action such as “liking” a page triggers a chain of reactions. In fact, it creates a seismic effect that can completely turn the fortunes of a brand in the long run.

Facebook Application Sample – The Welcome Page App

Even though today’s popular development of Facebook applications involve gaming, there are some top Facebook applications that can be used for marketing. The Welcome Page Facebook app is one such app development effort that is now bearing fruit for marketers.

By way of this app, a company, product, service or brand can create a more engaging and welcoming landing page. The landing page can be customized with website-type functions as part of Facebook application development.

This app has already grossed enough users in the form of daily active users and monthly active users. When a brand creates a stunning and visually engaging landing page, the user is left with no choice but to do complete a type of conversion. At the most, the user may “like” the page and even better, the user will share the page with his or her Facebook friends.

As with any other Facebook app development, the Welcome Page app is continuously evolving. With every update, businesses using the app can expect new features or enhancements. The current feature-set is sufficient to carry out basic, but modern marketing campaigns.

The Welcome Page app provides:

• A brilliant welcome tab.

• Ability to upload videos.

• Twitter feed capabilities.

• Geography mapping capabilities in the form of a map and current location.

• A contact form to help the user connect with the brand owners.

Businesses can expect even more customizable features when they contact companies that develop such apps. It is important to get in touch with companies like ConvoSpark that have their own teams to develop Facebook marketing apps. ConvoSpark can also undertake custom Facebook application development.

Businesses should engage facebook app development companies such as ConvoSpark to help in their social media marketing campaigns via Facebook applications. Visit ConvoSpark at www.convospark.com to learn more.

If you’re searching for effective strategies to expand your company’s marketing efforts, then perhaps it’s time to consider the numerous benefits that exist for brands expanding through social media. Today, one of the most effective forms of reach is through the development of facebook apps for higher audience engagement and retention.

Facebook application development, when done well, offers extended branding, customer engagement, and lead generation. This marketing tactic also delivers increased web traffic, reputation management, and access to this social network and its intangible value. When your brand is savvy enough to hold its own in this marketplace, you gain a bit of the, “cool factor,” which further propels your brand’s awareness and reputation.

There are already nearly 3,400 applications installed on Facebook. Although the majority of these exist for fun and are non-business in nature, there are many clever apps that are helping big brands extend their awareness and audience reach through newer, more social feedback mechanisms. The companies that have implemented Facebook apps in their marketing efforts are using Facebook not only for branding and awareness, but also market intelligence. Using this social giant’s unique form of customer engagement enables smart companies to glean a bit more about their consumer behavior based on content sharing and commentary provided.

Of course the likely holy grail of facebook application development is the hope that one’s business app will benefit from a viral effect. This level of awareness and attention takes word-of-mouth to an entirely new level! Think of a viral effect as a crowd attracting an even bigger crowd, and so on!

Through the benefits of increased awareness, intelligence, and buzz it’s no wonder why many corporations are beginning to consider the many benefits of Facebook application development. Becoming an active and engaging brand on this platform is a critical part of 21st century marketing evolution. Consider the opportunities that participating in this active community may bring and sift through customer behaviors, comments, and usage to build successful cases for targeting new niches and vertical markets – with very specific tactics for execution.

If you’re sold on the need for Facebook apps, then you’ll want to find a development firm you can rely on to create the perfect application for your business or brand. A standout company in this market is ConvoSpark, having represented such big brands as Taco Bell, Nestle, Qualcomm, and BNSF Railway, among others. Delivering exceptional customer service with superb communication is what really positions this company ahead of its competition. Learn more about them by visiting www.convospark.com and get started creating your own Facebook apps with their expert guidance.