The influence of social media was initially underestimated, but within a short amount of time social media began changing the landscape of marketing. The importance of social media integration in many aspects of business is undeniable. Marketers now integrate Facebook application development into their marketing strategies. The prominence of Facebook app development has grown in leaps and bounds in the past decade.

There are various reasons why app development improves marketing reach and some of these are further explained below.

Better customer engagement

Many things become lost in translation. There is no unique method to engage actively with customers. Even if there is, it is seldom a natural engagement. However, social media enables natural communication and engagement with customers. Application development helps marketers create a strong rapport with existing, prospective, and pipeline customers. Application development beats traditional marketing methodologies in this regard.

Scope for creative participation

Customers love it when they are presented with something new and interesting. Novelty is the name of the game. Marketers can use the flexibility and creativity that Facebook offers to create interesting marketing campaigns. Given that this marketing methodology is still niche, it pays to partner with the best Facebook app development company to develop brilliant marketing campaigns. ConvoSpark is one such established company that provides end-to-end solutions and consulting in the sphere of social media integration.

Monitoring and tracking potential leads

When prospects are directed to a Facebook landing page, marketers are able to track these leads. They can devise various interfaces to interact with prospective customers and derive information. This is not possible even on a website. A prospect would at the maximum leave their name, phone number, email address, and feedback, if any.

Anytime anywhere client participation

The Internet has made it possible for social media app development efforts to be transported across networks and into people’s homes. Your company can elicit customer engagement and participation from any part of the globe. This can be what differentiates your business from the rest.

The power of Facebook and other such social media platforms has not been harnessed to their true potential. More areas of exploration remain. While this happens, marketers should not miss out on an opportunity to power their business by way of Facebook apps. Visit www.convospark.com to get started today. This reputable and experienced app development company can create an app that perfectly complements your existing marketing strategies.

Integrated Facebook marketing is a new way to gain fans and effectively build brands. Facebook page posts were a traditional method of Facebook marketing and there are now applications that can accomplish the same. These interactive marketing methods have instilled need for facebook application development in the competitive online marketplace.

Some integrated marketing campaigns combine app development, the creation of pages, and Facebook advertisements. These efforts are designed to engage users into making some sort of conversion on the company’s page or website. It could be as basic as “liking” a marketing page or sharing the page with friends. A simple action such as “liking” a page triggers a chain of reactions. In fact, it creates a seismic effect that can completely turn the fortunes of a brand in the long run.

Facebook Application Sample – The Welcome Page App

Even though today’s popular development of Facebook applications involve gaming, there are some top Facebook applications that can be used for marketing. The Welcome Page Facebook app is one such app development effort that is now bearing fruit for marketers.

By way of this app, a company, product, service or brand can create a more engaging and welcoming landing page. The landing page can be customized with website-type functions as part of Facebook application development.

This app has already grossed enough users in the form of daily active users and monthly active users. When a brand creates a stunning and visually engaging landing page, the user is left with no choice but to do complete a type of conversion. At the most, the user may “like” the page and even better, the user will share the page with his or her Facebook friends.

As with any other Facebook app development, the Welcome Page app is continuously evolving. With every update, businesses using the app can expect new features or enhancements. The current feature-set is sufficient to carry out basic, but modern marketing campaigns.

The Welcome Page app provides:

• A brilliant welcome tab.

• Ability to upload videos.

• Twitter feed capabilities.

• Geography mapping capabilities in the form of a map and current location.

• A contact form to help the user connect with the brand owners.

Businesses can expect even more customizable features when they contact companies that develop such apps. It is important to get in touch with companies like ConvoSpark that have their own teams to develop Facebook marketing apps. ConvoSpark can also undertake custom Facebook application development.

Businesses should engage facebook app development companies such as ConvoSpark to help in their social media marketing campaigns via Facebook applications. Visit ConvoSpark at www.convospark.com to learn more.